HKRU Women & Girls Rugby Conference 2021

HKRU Women & Girls Rugby Conference 2021

Hong Kong Rugby Community Seminars


The Hong Kong Rugby Women and Girls Community Webinars will be held from Friday 3rd to Wednesday 15th September. These webinars will feature a series of talks focused around brand building and value creation, youth development and leadership, with guest speakers from countries with deep rugby backgrounds around the globe. These webinars are digital so you can join us from the comfort of home, work, or the pitch! The details of the webinars are listed below:
Details Speakers Title Registration Link

Community Webinar 1:
Supporting Your Child through Their Sports Journey


About the speaker:
Dr Leung is an assistant professor at the EdUHK, where she teaches sports management, teaching and coaching in Physical Education. Her research interest centres around youth sport, and how building a positive environment can correlate to positive experiences in physical activity.

Date:
Friday 3rd September

Time:
1845-1930 (HKT)
(Waiting room opens at 1830)

Language:
Chinese
Dr Carmen Leung Assistant Professor
Department of
Health and Physical Education,
The Education University of Hong Kong
Request for recording

Community Webinar 2:
How to Market and Grow Women's Rugby in Asia


An overview of how to grow the brand value & tap into the potential for commercial growth of women's rugby. Topics to be covered include:

  • How to market & productise the women's game
  • Demonstrating the unique value in the women's game
  • How to gain commercial interest
  • Sponsorship packages
  • Alignment of women's & men's clubs
  • Use of women's vs ladies team names
  • Overall branding tips

About the speaker:
Flo has played rugby at all levels from grassroots to premiership level to international level, allowing her to gain first hand insight into the game. A graduate of Loughborough University, focusing on building an awareness of both communications and sport at the highest levels. She has pursued a career in marketing, working with global media agencies and project managing campaigns for major sporting governing bodies. Using her unique collaborative experience as an athlete and a career in marketing, she founded The Perception Agency with the aim to change the way women's sport is perceived and believes marketing is the perfect vehicle to drive change.

Date:
Wednesday 8th September

Time:
1845-1930 (HKT)
(Waiting room opens at 1830)

Language:
English
Florence "Flo" Williams Director
The Perception Agency (UK)
IG: @theperceptionagency /
Player
Wasps Ladies
(RFU Premier 15s League)
Request for recording

Community Webinar 3:
A Conversation with the Players


Be a part of a conversation between three leading players in the rugby scene! Join Black Ferns Sevens player and Olympic gold medalist, Tyla Nathan-Wong, one of our current leading Hong Kong Women's 7s player, Chloe Chan and our young upcoming superstar and Academy player Hayley Lai from HKU Sandy Bay in a casual conversation. We will discuss their current rugby journeys, share training and work/life balance tips and find out what would be on our Dim Sum table when we meet for lunch! There will also be an opportunity for listeners to join in through a Q&A session.

Date:
Friday 10th September

Time:
1815-1900 (HKT)
(Waiting room opens at 1800)

Language:
English
Tyla
Nathan-Wong
    • Current New Zealand women's national rugby sevens player
    • Olympic Games Tokyo 2020 gold medalist; Rio 2016 silver medalist
    • 2018 Commonwealth Games gold medalist
    • 2 x Rugby World Cup Sevens Champions (2013, 2018)
    • 6 x World Rugby Women's Sevens Series Champions (2012-2015, 2016-2017, 2018-2020)
    • Second most capped Black Ferns Sevens player & second female to score 1000 points World Series
    • Nominated World Rugby Sevens Players of the Year 2019
  • IG: @tylanathanwong
    Request for recording
    Chloe Chan
    • Current Hong Kong women's national rugby sevens player
    • Player with Valley Women's Premiership team
    • National Age Grade Player (U16s, U19s, U20s)
    • Developed through Discovery Bay Pirates
  • Hayley Lai
    • Current Hong Kong Academy member
    • Player with HKU Sandy Bay Girls' rugby team
    • National Age Grade Player (U14s, U16s, U19s)
    • 2020 New Year's Day Youth Tournament – Best and Fairest Player (U16s)
  • Community Webinar 4:
    Commercialising the Women's Game


    Jamie Wilson, Partner of The Value Xchange, the sponsorship sales activity partner of the Rugby League World Cup 2021 in England and a sports, media and entertainment marketing consultancy with extensive experience of helping brands and rights owners maximise the impact partnerships have for the brand, the rights-owner and the fan experience, will be sharing their insights into the opportunities of the women's game with the commercial organisations.

    Date:
    Wednesday 15th September

    Time:
    1845-1930 (HKT)
    (Waiting room opens at 1830)

    Language:
    English
    Jamie Wilson Co-Owner
    The Value Xchange (UK)
    Request for recording

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