HONG KONG CHINA RUGBY REAFFIRMS G-SHOCK AS OFFICIAL TIMEPIECE PARTNER

Experience Interactive Games at the Cathay/HSBC Hong Kong Sevens! 

Get a Chance to Win the G-SHOCK x HK7s Limited-Edition Watch

Hong Kong China Rugby (HKCR) is pleased to announce that G-SHOCK will once again serve as its official watch partner this year.

The Cathay/HSBC Hong Kong Sevens, one of the city's most eagerly awaited sports events, is set to take place for the first time at the newly opened Kai Tak Sports Park from 28-30  March 2025. In celebration of this state-of-the-art stadium, the partnership between G-SHOCK and Hong Kong China Rugby has been elevated to new heights. 

Building on last year's exciting collaboration that introduced a limited-edition watch inspired by the popular GA-2100-1A2 model, G-SHOCK is poised to enhance its brand visibility through event and fan activations. Attendees can expect increased engagement through on-site experiences “SHOCK the Limits”, as well as promotions on the official website and across social media platforms, showcasing G-SHOCK's unwavering support for the sports community.

"We are thrilled to partner with the Hong Kong China Rugby once again,” said Stephen Chou, General Manager, CASIO at Jebsen Consumer. “This partnership is not only larger in scale but also a significant milestone in our relationship. Through on-site activities, we aim to offer fans the opportunity to engage in limited-time challenges related to rugby, pushing their own limits just as G-SHOCK endures the toughest environments and time accuracy. 

“We look forward to jointly promoting rugby and amplifying our brand's influence in the sports community by providing high-performance, durable watches to players.”

Bryan Rennie, Executive Director of Commercial & Business Development at Hong Kong China Rugby said, "we have always been committed to building long-term brand partnerships, and are delighted to have extended with G-Shock following our successes together in 2024. 

“For over 40 years, G-Shock has forged a reputation for durability and toughness, and their watches are the perfect fit for our Hong Kong China representative stars, who proudly wear them when travelling to competitions around the world. 

“As we look ahead, G-Shock will further integrate into the rugby culture in Hong Kong throughout 2025 – and this will be spearheaded by merchandise, challenges, and game enhancements for fans to enjoy around the Cathay/HSBC Hong Kong Sevens.”

During the Cathay/HSBC Hong Kong Sevens 2025, G-SHOCK will host the "SHOCK the Limits" interactive game at the event venue, inviting fans of all ages to participate. This is a chance for fans to test agility, coordination, and balance while experiencing the connection between time and rugby. The fastest challenger of the day will win a G-SHOCK x HK7s limited edition watch. 

About CASIO

Established in 1946, CASIO launched its first electronic calculator and successfully developed the G-SHOCK watch series, known as the "unbreakable watch" in 1983. Over the years, CASIO has been committed to developing high-quality products to meet universal needs. Since then, CASIO continues its success and develops diverse products including timepieces, calculators, electronic dictionaries, projectors and more, with business networks distributed worldwide.

About Jebsen Consumer 

Jebsen Consumer Products has been committed to enriching lives by distributing premium international brands for over 40 years. Our business delivers high-quality lifestyle products, including CASIO timepieces, calculators, consumer electronics, health and beauty, as well as home appliances, offering consumers the most reliable choices.