Job summary
The role will report to the Chief Commercial Officer and will play a key role in the development of new revenue streams for the HKRU through new ideas and propositions, identifying opportunities across the company including the CRM programme, national teams, facilities and the Community Foundation.
You will identify creative ways to improve existing non-Sevens properties such as the domestic leagues and tournaments, working with Commercial and Rugby Operations Department colleagues to build the profile and promotion of these events and enhance their value to sponsors.
You will be responsible for establishing a clear long term strategic plan for all non-Sevens sponsors which also delivers against HKRU strategic priorities. The role will be responsible for delivery of all contractual obligations, develop new and creative ways to optimise relationships and create value for both parties.
Specific responsibilities
- Specific
responsibilities
-Delivery
of business opportunities through partnerships, licensing, new business
opportunities, government engagement, technology and innovation.
-Coordination,
ongoing integration and delivery of fundraising activities.
-Positive
brand positioning and protection through marketing, PR and multi-channel
communications (internal and external).
-Internal
and external communication strategy and delivery to achieve results and
influence cultural engagement and change.
-Ensure
that the relationship with all Partners is managed successfully, contractual
rights are professionally delivered and that you constantly challenge yourself
and the team to develop new and innovative ways to provide value to both the
sponsor and the HKRU.
-Ensure
that all aspects of the relationship are effectively managed through you and
your team, including establishing clear and agreed campaign plans and
objectives against each of their core rights e.g. grassroots/ match day.
-Ensure
that all HKRU departments are engaged in the partnerships and provide the
necessary support to deliver against sponsor objectives, with constant
communication and collaboration.
-To
have a solid understanding of the contractual process including excellent
attention to detail, experience in developing sponsor prospects and
negotiation, as well as the ability to develop new business proposals.
-To
develop a partnership approach that focuses on quality of experience and high value
client servicing of each sponsor.
-To
foster the best possible professional and personal relationships with sponsors,
agencies and internal stakeholders.
-The
ability to priorities and manage workload to ensure that there is an
appropriate level of support for all sponsors.
-To
ensure that meetings, debriefs and learnings take place on a regular basis.
-To
be on duty on match days to oversee sponsor rights and host and entertain
clients.
-To
ensure that the HKRU's brand and corporate identities are fully implemented and
correctly used across all sponsor activation.
-To
support the team in delivering any Partner events, leading as appropriate.
Strategic
and operational planning
-Identify
and implement strategies to increase the effectiveness and financial sustainability
of HKRU in accordance with the HKRU Strategic Plan.
-Provide
strategic, policy and business advice on emerging trends and issues such as
integration of technology to maximize positioning and communications.
-Participate
in the strategic direction of HKRU and develop portfolio annual business plans
and budgets in collaboration with the CBD team and in conjunction with the
Executive.
-Preparation
of business cases to maximize commercial and philanthropic funding
opportunities in line with HKRU directives.
Increase
revenue – grow reliable and diversified revenue streams
-Develop
and oversee new commercial revenue streams including retail and licensing.
-Support
and expand on existing major corporate partnerships including extending
partnership properties of existing sponsors, suppliers, government stakeholders
and other commercial partners and specific fundraising donors and supporters.
-Steer
the development of new partnership inventory.
-Establish
and grow fundraising programs and activities for HKRU.
Closing date: 4th July 2017
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