Job Summary

REAL has an exciting opportunity for a Marketing Manager to create, develop and implement marketing  strategies across the entire REAL events portfolio – including the world famous Hong Kong Sevens! 

The marketing manager will be responsible for the day-to-day delivery of marketing campaigns and for the development and guardianship of event brand identity. This role suits a commercially focused marketer; someone driven by results and comfortable making decisions based on data and insight; and has a passion for sport and entertainment.

The role will work closely with the REAL commercial and event teams and will manage all marketing, PR and comms across multiple external stakeholders, including the daily coordination with the Hong Kong Rugby Union (HKRU) marketing team.

We are searching for someone who is keen to develop their own career alongside a dynamic business with an ambition to progress with the organization as it grows. This is a broad, hands-on marketing role that involves all aspects of marketing.

Specific responsibilities

• Develop and execute marketing and brand strategies, tactics, advertising and brand messaging to support event goals and objectives.
• Manage and develop external agency and stakeholder relationships to ensure positive ROI across all media channels, achieving revenue targets as well as brand growth objectives
• Develop and implement integrated marketing plans, across campaigns, events, digital, social and PR.
• Create, develop and manage content creation across all platforms – websites, social, newsletters
• Identify, develop and implement new and innovative marketing opportunities focused on increasing brand awareness of events and driving additional revenue.
• Ensure marketing strategies and campaigns are data and insight-led, demonstrating effectiveness and efficiency
• Regularly monitor and assess campaign KPIs and campaigns are delivered on time and on budget; evaluate campaigns to show impact and future learning’s.
• Oversee the management and protection of Event brand integrity by reviewing and approving all internal and external materials to ensure adherence to brand guidelines
• Act as the day-to-day marketing and brand contact for clients, partners and sponsors as required
• Work closely with the Real commercial team to develop marketing plans to support ticket and hospitality sales, sponsorship acquisition and retention.

• Work closely with the Real commercial team to leverage sponsor activation and ensure marketing-related contractual obligations are being met, tracked and reported
• Create clear and accurate reporting, detailing results of marketing campaigns and media value.
• Work with the HKRU Marketing team to coordinate and utilize resources, including the management of the Graphic Design department to ensure all projects are completed on time and without errors.

• Manage marketing budgets and allocate resources among multiple projects.

Closing Date : 23^rd November, 2018

For more details

Job Summary

REAL is seeking an exceptional professional for the role of Sponsorship Manager to help drive sponsorship revenue across the entire events portfolio – including the world famous Hong Kong Sevens! 

The ideal candidate will have a proven track record in sponsorship sales for events and have a deep understanding of the industry. Reporting and working closely with the Real CEO to create and develop sponsorship strategies, the sponsorship manager will be responsible for the execution of the strategy.

The role will proactively foster and develop relationships with partners whilst managing the delivery and activation of contracted rights, the approval processes and the creation of partnership reviews and reporting.

We are searching for someone who is keen to develop their own career alongside a dynamic business with an ambition to progress with the organization as it grows.

Specific responsibilities

• Provide input and support in the development of sponsorship strategies to attract and retain sponsors for each event.
• Proactively identify and develop relationships with potential sponsors, lead and support contract negotiations and maintain strong and effective relationships with existing sponsors.
• Implement best practice sales processes and ongoing management from research, prospecting, identifying, securing to contract, managing, upselling and renewing current sponsorships in order to optimize the growth of revenue for each Event.
• Keep abreast of industry trends and market demands and ensure learning is integrated into sponsorship sales strategy and practice.
• Develop high level sales presentations and sales materials to present the sponsorship opportunity to key decision makers in targeted companies.
• Look to innovate in terms of introducing new concepts, ideas and methods to maximize and expand sponsorship revenue; including developing new assets, rights and benefits of significant financial value to existing or new partners.
• Ensuring consistent high value return through innovative activation programmes aligned to individual Partner ROI objectives and adapting to changing consumer trends.
• Ensure and manage the delivery of all contracted rights and benefits for all event sponsors. Work with the event operations, marketing and commercial teams to ensure sponsor requirements are met.
• Implement a robust research and sponsor valuation programme to justify sponsorship values and use as a basis for business growth, retention and acquisition
• Create and develop key reporting documents including status reports, case studies and sponsorship review documents
• Build strong inter departmental relationships and work as part of the team to ensure the overall Real commercial strategic objectives are achieved. The role will work closely with the Real commercial manager across the entire events portfolio.

Closing Date : 23^rd November, 2018

For more details

Job Summary

REAL is seeking an exceptional professional for the role of Commercial Manager to help drive the commercial revenue across the entire events portfolio – including the world famous Hong Kong Sevens! 

The ideal candidate will have a proven track record in business development, partnership acquisition and have a deep understanding of commercialising events. Reporting and working closely with the Real CEO to create and develop specific event commercial strategies, the commercial manager will be responsible for the execution of the strategy.

The role will focus on event business development, commercial sales partnerships, ticketing, overseas travel programmes and licensing. Working closely with other members of the Real commercial team, the commercial manager will play an integral part to ensure the overall Real commercial strategic objectives are achieved.

We are searching for someone who is keen to develop their own career alongside a dynamic business with an ambition to progress with the organization as it grows.

Specific responsibilities

• Provide input and support in the development of commercial strategies for each event.
• Work with the commercial team to identify business development opportunities and take a lead role in creating  business cases around new initiatives and events
• Proactively identify and develop relationships with potential partners, lead and support contract negotiations and maintain strong and effective relationships with existing commercial partners.
• Look to innovate in terms of introducing new concepts, ideas and methods to maximize and expand commercial revenue
• Lead, develop and implement a ‘best in class’ commercial event framework that is capable of transforming commercial outcomes.
• Keep abreast of industry trends and market demands and ensure learning is integrated into commercial sales strategy and practice.
• Ensure and manage the delivery of all contracted rights and benefits for all event partners. Work with the event operations, marketing and commercial teams to ensure partner requirements are met.
• Implement a robust event commercial valuation programme to justify partnership values and to use as a basis for business growth, retention and acquisition
• Create and develop key reporting documents including status reports, case studies, partner review and commercial event review documents
• Build strong inter-departmental relationships and work as part of the team to ensure the overall Real commercial strategic objectives are achieved. The role will work closely with the Real sponsorship manager across the entire event portfolio.

Closing Date : 23^rd November, 2018

For more details