12th Oct 2023

Hong Kong China Rugby announced today an exciting new partnership with Magnifi, an industry leader renowned for its AI-powered cutting-edge video editing platforms. This collaboration is set to transform the viewing experience for rugby fans across the region during the 2023/24 Nan Fung Group | SEWIT Hong Kong Premiership season.


This collaboration marks an exciting new chapter for HKCR as it aims to enhance the viewing experience of rugby fans across the region, with the automatic generation and sharing of premiership action highlights using Magnifi's technology.


It will also enhance the overall engagement of rugby enthusiasts and fans by effortlessly extracting key moments, such as incredible tries, miraculous try-saving tackles, match winning kicks, etc., and delivering digital-ready video highlights, without the need for a video editor.


"We are very excited to welcome Magnifi in collaboration for Nan Fung Group|SEWIT Hong Kong Premiership. The partnership shows our commitment to innovation and enhancing the sport of rugby in Hong Kong. There is a growing demand from sports fans for short videos showing highlights and key moments from sports events, by leveraging Magnifi's technology and providing fans with more engaging viewing content, we aim to attract a broader audience and captivate existing fans.” said Robbie McRobbie, CEO of Hong Kong China Rugby.


“We are thrilled to announce this collaboration.”, said Vinayak Shrivastav, CEO Magnifi. “With our partnership, we embark on an exciting new chapter dedicated to elevating the rugby viewing experience throughout the region. Through the use of Magnifi's cutting-edge technology, we aim to provide rugby fans with an effortless way to relive the exhilarating moments of premiership action. It's all about making rugby accessible, enjoyable, and memorable for everyone. “ he continued.


The 2023/2024 Nan Fung Group|SEWIT Premierships will bring together 6 men’s teams and 6 women’s teams, battling it out over 15 league rounds followed by Grand Championship semi-finals and grand finals. To amplify the excitement, Men's and Women's Premiership Games will be selected for highlights creation throughout the season.

Rugby enthusiasts can expect an enhanced viewing experience with the Nan Fung Group | SEWIT Hong Kong Premiership Super Saturday held on 7th Oct, the event which marks the debut of AI-powered highlights, adding an extra layer of enjoyment to the already thrilling clashes.