Reckitt and its brand Dettol today announced it is deepening its partnership with the Hong Kong Rugby Union, in becoming the Principal Partner of the Men’s and Women’s Premierships. The competitions will be named the Dettol Hong Kong Men’s Premiership and Dettol Hong Kong Women’s Premiership for the 2021/22 season, which kicks off on 18 September.

Signed by Reckitt, the maker of Dettol, the partnership sees Reckitt and Dettol as the official Hygiene Partner of the Hong Kong Rugby Union (HKRU) help implement enhanced hygiene protocols for the Premierships, promoting positive public health and hygiene practices, and providing easy access to hygiene products for participants, players, supporters, officials, and the HKRU community.

The partnership also sees the company supporting hygiene communications across other HKRU initiatives, including the community-wide Return To Rugby initiative, which sets clear guidelines and safety instructions for rugby training and activities during COVID-19. Dettol will also be a partner for the return of the 2022 ‘New Year’s Day Youth Rugby Tournament’, Hong Kong’s premier annual youth competition for over six decades, as well as the Principal Partner of the ‘Boys Youth Grand Finals’ event in early 2022.

“We are pleased to extend our partnership with the Hong Kong Rugby Union and to serve as the Principal Partner of the 2021-2022 Dettol Hong Kong Men’s and Women’s Premierships and New Year’s Day festival,” said Boudewijn Feith, General Manager, Hong Kong/Taiwan at Reckitt.

“At Reckitt, our guiding principle is to put consumers and people first, and our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. As one of the world’s most trusted disinfectant brands, through this partnership Dettol will not only help protect the health of the local rugby community, but also enable and protect some of their most memorable moments,” added Feith.

The HKRU welcomed its deepening relationship with one of Hong Kong’s most prominent disinfectant brands.

“We are thrilled to welcome Dettol as the new Principal Partner of the Hong Kong Rugby Premiership. It’s a hugely exciting time for domestic rugby, especially Premiership level, as for the first time ever we have one partner involved in both the Men’s and Women’s Premiership, and at our flagship Cathay Pacific/HSBC Hong Kong Sevens in April,” said Bryan Rennie, Head of Commercial and Business Development.

“The support of a consumer facing brand like Dettol will not only help us return to play safely and expeditiously, but help to raise the profile of the Men’s and Women’s Premierships in the local community.

 “As a globally trusted brand, Dettol will also play a vital role in helping our community safely and confidently return to the game, whether on the pitches or in the stands at the Sevens. This partnership is a natural extension of our great relationship, and we look forward to working with Reckitt and Dettol throughout the upcoming Premiership season.”

Globally, Dettol has partnered with numerous leading organisations around the world, including the English Football Association (FA), Cricket Australia, Hilton Hotels, and British Airways, to deliver its brand purpose of protecting what people love — be that families, sports, or day-to-day life moments.